THE FINAL HUNT
Campaign of key arts developed for the third and final season of Bom Dia, Verônica, at the invitation of Boys do Cry agency and Netflix.
SYNOPSIS
When Lila is kidnapped, Verônica urgently needs to join Angela, Gisele, Glória, and other women to confront the third brother. Upon arriving at a farm in the middle of nowhere, Verônica discovers new information about her past, faces Matias and Jerônimo, and finally has one last chance to seek justice, recover her children, and have a "good morning."
Project crafted exclusively from photographic elements, without resorting to any artificial intelligence or 3D modeling tools. The background construction was entirely carried out from scratch, utilizing images from a photo bank. Overcoming this challenge was a fascinating journey, aiming to harmonize each component in a synchronized manner.
To ensure the continuity of the already familiar visual identity from previous seasons, I conducted a quick analysis of the series' old key arts. This research ensured that we did not stray from the style to which we are already accustomed, while introducing a contemporary touch. The goal is to conclude this third season magnificently, providing a stunning key art that encapsulates the splendor of the narrative.
Client : Netflix
Agency : boys do cry
Art direction: Átila Meireles, Joao Unzer
Photographer : Julia Mataruna
Post production : Gabriel Pereira
